Mubadala Abu Dhabi Open 2024


Mubadala, Projex
Abu Dhabi




Interactive Visitor Center

Project description

During the Mubadala Abu Dhabi Open 2024, situated at Zayed Sports City,our team was given the task of creating and managing an interactive zone tailored to sports enthusiasts. Featuring football, tennis, golf, and Sail GP activations, alongside dynamic fitness activities utilizing Blazepods technology at Mubadala Health, the zone offered an engaging experience for visitors.

Our solution

We provided the entire digital activation as well as a user-friendly ticketing system and set up registration kiosks at each activation point. Printed QR tickets facilitated entry and participation and allowed participants to collect points at the games. This diverse range of interactive sports activities attracted a lot of attention and made the zone the focal point of the event.